Social & Marketing Coordinator | The Trybe | Melbourne Head Office

Job Description

Are you passionate about creating engaging content, coordinating campaigns, and building connections with local communities? At The Trybe, we're on the lookout for a creative and driven Social & Marketing Coordinator to bring our brand to life across every touchpoint.

In this role, you'll be responsible for producing and executing engaging content across our social platforms to drive growth and connection. You'll take the lead in coordinating local area marketing initiatives, store activations, and new product and campaign launches, ensuring every touchpoint is on-brand and impactful.

We're looking for someone who's organised, collaborative, and brimming with creative energy. Someone who lives and breathes social media and has a flair for turning marketing ideas into action.

More about the role

• Planning, producing and executing organic social media content to drive engagement and brand visibility
• Managing the marketing calendar and coordinating day-to-day campaign activities
• Executing new store openings and in-store activations
• Coordinating cross-promotional activity with like-minded brands
• Working with printers and other promotional vendors to supply in store marketing material
• Assisting with reporting on Marketing and campaign activities.
• Supporting The Trybe Marketing Manager with brand projects and campaign rollout

About you

• Genuine enthusiasm and expertise in all things social media
• Understanding of e-commerce, digital marketing metrics and channels
• Strong attention to detail, with excellent verbal, written communication and interpersonal skills
• Proficient in Microsoft Suite

 About us

The Trybe is an expression of style, personality & uniqueness. A place for kids to be kids, a place to be real. Our mission is to provide an opportunity for kids to define their style, own their choices & be themselves. We are the destination for kids' fashion brands and strive to style & connect parents and kids alike. Our goal is to inspire a generation of kids to be whoever they want to be.

As a family-owned company, at Munro Footwear Group (MFG) we value our team, our loyal customers, and our dedicated suppliers with more than 290+ stores and 2500+ employees nationally and a brand-new state-of-the-art distribution centre, we are Australia's leading retailer and wholesaler of fashion and comfort footwear, owning and operating some of Australia's most iconic brands including Bobux, The Trybe, Midas, Mollini, Cinori, Mathers, Williams, Diana Ferrari, and Australia's largest online footwear retailer, Styletread!

What we offer

• An extra 4 days a year of ‘Life Leave'
• Flexible paid Parental Leave
• Through our Employee Assistance Program (EAP) you'll have access to professional and confidential counselling and support services
• Generous employee discount for you and your immediate family!

This is an exciting opportunity to join The Trybe. If you love storytelling, thrive in a creative environment, and want to play a key role in our marketing journey, we'd love to hear from you.
Apply today!